Mercadotecnia social iso 26000

Reconocer la responsabilidad social involucrando a las partes interesadas. Las siete materias principales y las cuestiones relacionadas con la responsabilidad social. Ayudar a identificar y comprometerse con las partes interesadas y mejorar la credibilidad de los informes y afirmaciones sobre la responsabilidad social. Enfatizar los resultados de rendimiento y la mejora. Lograr la coherencia con los documentos existentes, los tratados y convenciones internacionales, y las normas ISO existentes.

It provides guidance to those who recognize that respect for society and environment is a critical success factor. ISO provides guidance rather than requirements, so it cannot be certified to unlike some other well-known ISO standards.

Instead, it helps clarify what social responsibility is, helps businesses and organizations translate principles into effective actions and shares best practices relating to social responsibility, globally. It is aimed at all types of organizations regardless of their activity, size or location.

The standard was launched in following five years of negotiations between many different stakeholders across the world. Value created through CSR measurement possibilities. Elsevier Ltd.

South African Journal of Economic and Management. Dabic M, et al. Industry-specific CRS: analysis of 20 years of research. Europen Business Review.

DOI Corporate social responsability en family SMEs: A comparative study. European Journal of Family Business. Accounting for Sustainability. Alfonzo I. Caracas Venezuela : Contexto Ediciones; Arias F. Caracas Venezuela : Editorial Episteme; Olcese A.

Manual de la empresa responsable y sostenible: conceptos, ejemplos y herramientas de la Responsabilidad Social Corporativa o de la Empresa. Fondo Multilateral de Inversiones. Washington, D. Responsabilidad social empresarial: alcances y potencialidades en materia laboral. Santiago-Chile Chile : Departamento de Estudios; Peinado-Vera E. DOI [Citado. Carroll A. Corporate Social Responsibility. Evolution of a Definitional Construct.

Lapa L. A; Itziar C, Lozano J. From risk management to citizenship corporate social responsibility: analysis of strategic drivers of change. Corporate Governance: The international journal of business in society.