Mba marketing project synopsis pdf

A short summary of this paper. Download Download PDF. Translate PDF. Introduction 3 2. Project 3 2. The purpose of including project in MBA Programme is to provide you an opportunity to investigate a management problem in a scientific manner. It enables you to apply the conceptual knowledge in a practical situation and to learn the art and science of conducting a study in a systematic way and presenting its findings in the form of report.

You are encouraged to involve themselves completely in the project work starting from project synopsis in the 3rd semester and the project report in the 4th Final semester. The topic selected for the project should be appropriate to justify MBA project. The project should be genuine and your original work, and should not be copied from anywhere else. Project Project consists of two phases.

The project synopsis should be prepared in consultation with the Guide. The guide should approve the project synopsis. Submission of project synopsis is an online process. Project synopsis details and the guide details should be filled in the appropriate sections in the EduNxtTM portal.

You can choose a project guide of your choice, who meets the University eligibility criteria. While entering the new guide detail, if the guide details provided by you matches with the details of an existing guide in the University database, a message pops up alerting you. Only in the case of new guide registration, the evidence for guide qualification and experience certificates along with the Guide Registration Form Annexure II are to be uploaded on EduNxtTM portal, for verification by the University.

Scanned copy of this printed form is to be uploaded for approval by the Project Steering Committee of the University. Incomplete forms without the signatures will not be processed. The file size to be uploaded should not exceed 3MB. Multiple submission of project synopsis is not allowed. The submitted project synopsis will be processed by the Project Steering Committee. Synopsis that does not adhere to the guidelines will be rejected and has to be re-submitted for approval again.

Possible reasons for synopsis rejection could be i. Guide not approved ii. Change suggested in title or any other content of synopsis iv. Additional explanation needed v. Scope of work needs enhancement vi.

Guide details not matching with existing record If the project synopsis is rejected due to Guide being rejected, you need to re-submit both the project synopsis and the guide details. E-mail intimation will be sent to you on status of the project. The problem identified should be sufficient enough for a study at MBA level.

Please mention your Registration Number in all communications. Your details will appear like name, roll number, name of the program, etc 2. Enter the Title of the project 3. Enter Introduction and Objectives of the Study 4. Enter Problem Statement including Literature Review 5. Enter Research Methodology and References. The guide details will appear on the screen. A new screen which displays the synopsis will appear. Step Once the submit button is clicked, you will get a message stating that the synopsis is successfully submitted for approval.

Synopsis will be reviewed only after guide is approved. Step If your synopsis is rejected by Project Steering Committee, you will be requested to re-submit your synopsis again. Ensure that you do not submit plagiarised content for synopsis approval. If the title is almost identical, the content of the project must be different.

Any enquiries regarding projects can be sent to projects. The following guidelines need to be followed for MBA projects. However, you and your guide have the freedom to identify an appropriate topic. Title of synopsis should focus on the research area and the place or the company name. A good title for a research is typically around 10 to 12 words long. In order to decide on the title, you should first choose a topic.

To choose the project topic: Write down the specialisation you have chosen in your MBA programme. For example, Operations Management. You have freedom to choose topic from HR, Operations, Quality, Finance or any other subject that you have studied in previous semesters. If your project is outside your specialization, your project is liable to be rejected. Hence, we urge you to choose topic from your area of MBA specialization to avoid rejection. For example, are you interested in finding whether a certain manufacturing organisation has an efficient inventory management system in place?

These project topics tell us exactly what type of project you wish to undertake. Please ensure that the topic you have chosen has not already been worked on. You will be able to know this through Literature Review. Ask yourself these questions: Can you complete the project within the time stipulated by us?

Where will you conduct the research? What sort of data will you need for the project? Can you find the data to complete the project? Do you have the necessary tools for analysing the data? You may feel that you can gather the information on the inventory practices the companies follow. You may think of collecting data on the inventory controls that the manufacturers of automobiles use-how they categorise it, how much do they spend on storing them, etc.

Once all of these questions are answered, you may finalize on a project title. Such titles are considered as broad and vague. It should be a study in the field of marketing in a specific company or place or product. It should be a simple statement. Reasons for consumers not liking products of XYZ Company. A brief overview of the topic, mentioning, why you wish to undertake this project.

You may also include a brief literature review. Problem in one or two sentences by stating the main focus area of your study. SLM on Research Methodology, MB mentions that, the problem statement has to be broken down into tasks or objectives that need to be met in order to answer the research question. In certain cases, the main objectives of the study might need to be broken down into sub-objectives which clearly state the tasks to be accomplished.

The methods that will be used to collect primary data are:. Universe refers to the total of the units in field of inquiry. Our universes will all the peoples those are using services of Southall Travel. The technique used for conducting the study will convenience sampling technique as sample of respondents will be chosen according to convenience.

It is seen as a key performance indicator within business and is part of the four perspectives of a Balanced Scorecard It blends elements from psychology, sociology, sociopsychology, anthropology and economics. To study the factors influencing the purchase decision of customers regarding Southall Travel. To analyze overall satisfaction level of customers for Southall Travel.

To know more just prepare a list of task you are planning to outsource to our Project Guide. He will guide you through the rest of the process. Skip to content. Mba Project Synopsis Sample Pdf. WhatsApp us.